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Meet The Founders

The People Behind Avelle

We started Avelle because we saw great BC businesses being left behind — not from lack of effort, but lack of the right tools. We're here to fix that.

Daria Morrison

Daria Morrison

Co-Founder, Strategy

  • Transforms chaotic ops into automated workflows
  • Process architecture & systems design
  • 50+ AI agent deployments managed
Richard Morrison

Richard Morrison

Co-Founder, Technology

  • Full-stack AI infrastructure architect
  • Real estate tech & data systems background
  • End-to-end automation pipeline builder
Our Core Values

What Drives Every Decision

Human-First AI — Smart technology, meaningful collaboration

Human-First AI

We never deploy AI to replace people. We deploy it to give your people superpowers. Every agent we build is designed to handle what humans shouldn't have to — so humans can do what AI never will.

Local Impact — Proudly supporting BC businesses and communities

Local Impact

We chose BC because it's home. We understand the local market, the local regulations, and the unique challenges BC businesses face. We're not a faceless SaaS company — we're your neighbors.

Continuous Partnership — We grow with you, every step of the way

Continuous Partnership

We don't deploy and disappear. Every Avelle client gets ongoing optimization, monthly performance reviews, and a dedicated point of contact. As your business grows, your AI agents grow with you.

Speedy Results — Fast insights, real impact

Proven Speed to Results

Most clients see measurable impact in 2-4 weeks. We've refined our process over 50+ deployments to be fast without cutting corners. Time is money, and we don't waste either.

Who We Help

Our Clients

We build custom AI automation for professionals across various industries, giving them back hours of their week.

Accountant

Accountants

Financial Services
Dentist

Dentists

Healthcare
Fitness Coach

Fitness Coaches

Health & Wellness
Hairstylist

Hairstylists

Beauty & Salon
Contractor

Contractors

Construction
Plumber

Plumbers

Home Services
Realtor

Realtors

Real Estate
Lawyer

Lawyers

Legal Services
Coffee Shop Owner

Coffee Shops

Hospitality
Electrician

Electricians

Electrical Services
Accountant

Accountants

Financial Services
Dentist

Dentists

Healthcare
Fitness Coach

Fitness Coaches

Health & Wellness
Hairstylist

Hairstylists

Beauty & Salon
Contractor

Contractors

Construction
Plumber

Plumbers

Home Services
Realtor

Realtors

Real Estate
Lawyer

Lawyers

Legal Services
Coffee Shop Owner

Coffee Shops

Hospitality
Electrician

Electricians

Electrical Services
Our Mission

Building Smarter Systems

Our mission is simple: to empower British Columbia businesses with intelligent automation systems that eliminate busywork, reduce costs, and scale operations effortlessly.

We believe that human potential should not be wasted on tasks that software can do better. By deploying custom AI agents, we give your team their time back.

Custom-Trained Autonomous Agents
End-to-End Workflow Integration
Real-Time Analytics & Optimization
Daria Morrison working on AI Systems
98%
Automation Accuracy
By The Numbers

Measurable Impact

0
AI Agents Deployed
Across 10+ industries
0
Hours Saved
For our clients annually
0
Client Retention
Zero churn since launch
0
Cost Reduction
Avg. operational savings
0
Tasks Automated
Monthly across all clients
Why Choose Us

The Avelle Advantage

Six reasons businesses across British Columbia trust Avelle to power their operations with intelligent automation.

Custom Agent Builder Configuring
🎯
Business Process Mapping
Analyzed 47 workflows · 12 automatable
Done
🧠
Agent Training Data
Custom-trained on your SOPs · Brand voice
Live
⚙️
Decision Logic Rules
Custom escalation paths · Edge cases handled
Active
📊
Performance Tuning
Weekly optimization · A/B tested responses
Ongoing

Tailored Automation

We don't offer generic templates. Every AI agent is custom-trained on your specific business processes, SOPs, and brand voice — ensuring it handles edge cases the way your best employee would.

Ready to transform your operations?

Stop losing hours to repetitive tasks. Let's build a custom AI agent tailored to your business needs.

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